Dream Team: Ronaldo, Zidane and Wim Wenders
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A new TV spot directed by world renowned film director Wim Wenders, starring UNDP Goodwill Ambassadors Zinédine Zidane and Ronaldo, created pro-bono by the advertising agency Young & Rubicam (Paris) and produced by LDM Productions is launched. In this unusual TV spot, Zidane and Ronaldo simply thank anonymous people in the streets of several cities for what each of them did to help reduce poverty and to advance the MDGs agenda. 26 October, 2007 In an UNDP spot Ronaldo and Zidane thank you for eradicating poverty and for working to achieve the Millennium Goals
The United Nations Development Programme (UNDP) seeks to galvanize global efforts against poverty and in support of the Millennium Development Goals (MDGs) by launching a new TV spot directed by world renowned film director Wim Wenders, starring UNDP Goodwill Ambassadors Zinédine Zidane and Ronaldo. Created pro-bono by the advertising agency Young & Rubicam (Paris) and produced by LDM Productions the spot shot in Paris on 23 April has been just released on the eve of UN Day and to mark the International Poverty Eradication Day.
In this unusual TV spot, Zidane and Ronaldo simply thank anonymous people in the streets of several cities for what each of them did to help reduce poverty and to advance the MDGs agenda. The aim is to encourage people and institutions alike to take initiatives and cooperate at all levels to succeed in halving poverty everywhere by 2015. This is one of eight goals adopted in 2000 by 191 governments known as the Millennium Development Goals (MDGs) to combat poverty, hunger, diseases, illiteracy, gender gaps and environmental degradation. In 1990 one person out of three in the world lived on less than a dollar a day. This figure has now dropped to one in five. Although this global success is driven by large countries such as China and India, many countries lag behind and 54 have become poorer.
"Being a football fan, I was thrilled to film Ronaldo and Zidane," says Wim Wenders. "But I was even happier to do it for promoting one of the Millennium Development Goals. I believe that every one of these goals must be constantly reminded in order to succeed in building a true partnership to achieve them."
The TV spot is the third one in which Ronaldo and Zidane appear to promote the MDGs in their capacity as UNDP Goodwill Ambassadors for the fight against poverty. "It was a wonderful experience to be directed by Wim Wenders," say the two soccer stars. "We felt most appropriate to thank people. When it comes to poverty, all actions make a difference. Ultimately, acting on that front is about generosity - that of millions of individuals, but also institutions and governments. We trust the call will be relayed and heard." Watch the spot in English or French More information:
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