by and

Filed under: Development Governance Social inclusion

Kosovo has maintained a steady 15 years of peace and stability and is now in the midst of further development.

However, a great deal of work remains in getting politicians in charge to support evidence-based policymaking: Its implementation is crucial for Kosovo and its aspirations to join the European Union in the future.

But how do we get the policymakers behind this?

How do we grab the citizens’ attention first so they can then put the ‘pressure’ on decision-makers and shape the agenda further?

Before this is achieved, they also have to understand which approach is the best for them now, as well as for their children in the future.

When we publish dense reports, key messages all too often get lost in the mix.

We figured that a short and fun video could convey the message in a far more straightforward and captivating way.

What is that message?

We want to explain what sustainable development is to as much of the population as possible.

Having this in mind, the video is animated, catchy, and available in EnglishAlbanian, and Serbian in an effort to reach our target audience: Kosovan youth – a key demographic in a place where 70 percent of the population is under the age of 35.

The crucial message we want to spread here is the importance of ensuring sustainability by minding our consumption and keeping our more materialist impulses in check.

With this animation, we hope to jumpstart the process of further human development in Kosovo, and work towards reaching the post-2015 targets of the Millennium Development Goals.

Human development is about the growth and development not of only the individual but of the community as well.

We cannot predict the future but we can all strive to make the world a better place, not only for us but for future generations ahead. Kosovo already started taking concrete steps towards it.

We hope this video helps spread the word!

What are some other ways we can get our message heard?


*Hereafter referred to in the context of UN Security Resolution 1244 (1999)