The main challenge we face when we advocate for gender equality is convincing our audience that there is a real need to create and implement more gender-sensitive policies.
Part of our job is to analyze data and translate what we find into a user-friendly message that everyone understands. Tools like reports, indicators and charts are useful for in-depth analysis but rely heavily on a reader’s desire and ability to process the information. This is why these tools are not really effective methods of communication.
For example, the gender inequality index was created to measure inequalities between men and women by combining quantitative and qualitative data from five indicators in three dimensions:
- Reproductive health
- Women’s empowerment
- Participation in the labour market
This is very useful to understand the extent of gender gaps in a country or region, but its official definition is 164 words long and it’s a number between zero (total equality) and one (total inequality).
This is where we believe infographics can play an important role. They can visually represent complex information quickly and clearly, in one picture. They say a picture is worth a thousand words and we think our infographics will be a powerful tool to bring attention to issues of equality between women and men in the region.
Do you think our infographic helps to illustrate gender inequality in the Balkans? Do you think it clearly communicates the issues?
>>Check out our other infographics